Twitter data enables insight – insights enable change
Social media is often maligned as a tool to help solve real-world problems – yet a huge number of people from diverse backgrounds use social media to gain news, develop and express their opinions on how to tackle real world issues.
Successful problem solving requires analytical and critical thinking skills as well as lightbulb moments – moments of insight. This is where social media data and insights can help influence peoples attitudes and actions.
Data + Insights = Influence