Having insights into peoples attitudes leads to greater influence  

Social media data provides insights that can be used to influence people’s attitudes and actions

Data + Insights = Influence

Distribution of Selected Native Species

Greenhouse Gas Emissions

River Condition

Greenhouse Gas Intensity

Energy Intensity

Labour and Productivity

Assets and Infrastructure

Social media is often maligned as a tool to help solve real-world problems – yet a huge number of people from diverse backgrounds use social media to gain news, develop and express their opinions on how to tackle real world issues.

Successful problem solving requires analytical and critical thinking skills as well as lightbulb moments – moments of insight. This is where social media data and insights can help.

Water Quality

Last 55 Maui’s Dolphins

Climate Change

Trans Pacific Partnership (TPP)

Innovation and Productivity

Government Debt